Friday, February 13, 2009

Review on a post on E-Tailiing from My E-Commerce blog -* Touch n Go*-

Touch n Go card is well known as a pre-load cash card which is mainly use for transportation and toll collection purpose. Recently, Touch n Go Sdn Bhd (TNGSB) has been introduced in both KL International Airport (KLIA) and Low-Cost Carrier Terminal (LCCT) since February 2008.
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According to TNGSB’s managing director Datuk Yahya Yaacob, TNGSB is planning to have 16 new sites in the Klang Valley and also planning to expand this facility to Johor Baru and Penang.
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Surprisingly, start from 19th April 2008, consumer are able to buy fast food or even shopping in some hypermarket by using Touch n’ Go card. The outlets are from A&W, Burger King, Dunkin’ Donut, 7-Eleven, Carrefour hypermarkets, Caltex convenience stores and Cineleisure.
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Consumer no need to worry about extra charge in using TNG card as all the chain stores have an agreement that there will be no extra charges for those using Touch ’n Go cards compared to those using cash.
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Furthermore, TNG user would not have to worry about card lost or stolen problem. Same as other credit card and ATM card, user just need to inform TNGSB immediately and they will block the card.
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TNGSB hope that by next year, 5% to 10% of the cardholders will use it for retail purchase, emulating the success of Octopus card, which is a transit electronic purse in Hong Kong that is one of the most successful in the world, only has 20% of the holders use it for retail purchase.
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In my opinion, TNG card has been move forward to fast food industry. However, this facility only available in Klang Valley, which means most of people, especially those not around Klang Valley, has no chance to really participate in the usage. This will lead to lower usage in current and also future. I suggest that they should try to speed up in expanding this facility as what they have planned. So this will give benefits to everyone including TNGSB by increasing the usage of TNB card in retail purchase.
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4 comments:

Anonymous said...

we're a step towards a cashless society if oni this sort of facility is extended throughout msia!

Elvin Weice said...

This facility is very much convenience to people in malaysia. but i'm wondering that there is too less counter that can let us top-up the prepaid. Maybe they should build more counter to enhance more user in future

Abdullah hassan said...

I agree!

D-expressionist said...

To Elvin Weice:

Ya, its true that Malaysia need more counter on this facility.
inorder to make Malaysian more familiar to the use of this facility, government should deducate Malaysian about the knowledge of this facility.
We wish that Malaysia could move forward to a high tech country.