Friday, February 20, 2009

Corporate Blogging: A New Marketing Communication Tool for Companies

A corporate blog is a weblog that published and used by an organization to reach its organizational goals. It is a very strong communication and information sharing tools in a corporate community. Today, corporate blogging is widely used and published by an organization to achieve its organizational goals.
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In addition, corporate blog can be divided into 3 categories, which are:
(a) Internal Blogs – a weblog that every employee can view and comment.
(b) External Blogs - a publicly available weblog where company employees, teams, or spokespersons share their views.
(c) CEO Blogs – a weblog that run by CEO only.
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Furthermore, there is some benefits than can gain by organisation in using corporate blogging as a marketing communication tools.
*Customer Relationship and Feedback*
Corporate blogging can helps in introducing new products to customer and also get immediate feedback from them. This will obviously help to accelerate customer relationship.
*Corporate Imaging and Branding*
Corporate blogs, both through their content and potential visibility in search engines, improve overall brand awareness amongst a companies targeted customer base.
*New Product and Service Testing*
Such a two-way channel of communication allows for immediate feedback from your customer base on new market ideas and products/services in their fledgling phases.
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In long term, corporate blogging will become a form of advertisement to customer as organisations will keep on using this corporate blog to communicate with customer and promoting new products. Therefore, a successful marketing through blogs should create or enters an area of interest where the readers are known the products or services.
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Finally, the corporate blogging should be consider as a successful communication tool because it helps company in public speaking, build trustworthiness among customer and boost up their company’s credentials.
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smith-invest said...

Good idea, i love blog.
You can have a section so call, news blog. or events, blog.

As what i do in my www.trilioninvestment.com It formally form by 6 blog! LOLX!

kean ming@guy of sadness said...

i seldom write blog,haha,maybe because of lazy,part of the reason is i don't want people know what i'm thinking,i guess.

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