An example of an eCommerce Success and its Causes

Background of eBay

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EBay was founded in Pierre Omidyar's San Jose living room back in September 1995. It was started to be a marketplace for the sale of goods and services for individuals.

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EBay has built an online person-to-person trading community on the Internet and using the World Wide Web. Buyers and sellers are brought together in a manner where sellers are permitted to list items for sale moreover buyers to bid on items of interest and all eBay users to browse through listed items in a fully automated way. The items are arranged by topics and each type of auction has been categorized.

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E-Commerce Successful

EBay has both streamlined and globalized traditional person-to-person trading, which has traditionally been conducted through such forms as garage sales, collectibles shows, flea markets and more, with their web interface.

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This facilitates easy search for buyers and enables the sellers to immediately list an item for sale within minutes of registering.

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EBay notifies the buyer and seller via e-mail at the end of the auction if a bid exceeds the seller's minimum price, and the seller and buyer finish the transaction independently of eBay. The binding contract of the auction is between the winning bidder and the seller only.

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Cause E-Commerce Successful

EBay is the world’s largest online marketplace therefore eBay provides customers with one of the world’s most dynamic web sites. Nevertheless eBay continually looks to improve customer experiences and eBay has been searching ways to improve e-commerce services. Recently eBay produce new eBay Desktop application built on Adobe AIR for expanding their services to include a powerful, easy-to-use desktop application that provides customers with next-generation online shopping experiences.

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EBay has had isolated campaigns through radio and print, and also done some tradeoffs and some banner ads on other sites. EBay is such a unique community that has been able to build our membership through the word-of-mouth of their users and also attract new members due to the amount of media attention that has come to the site in the past of years.

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http://www.ecommercetimes.com/story/2127.html

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